HARAZ

Kelim rugs are traditionally flatwoven pieces made in various regions, known for their light structure and clear, simple patterns. They are crafted from natural materials such as wool, cotton or sometimes silk, using a technique that produces a smooth, knotless surface. Colors range from earthy tones to brighter accents, depending on the region and weaving style. Kelim rugs are appreciated for their versatility and the straightforward character of their design, making each piece easy to place in a variety of interiors.

Every rug in this collection is hand-knotted, knot by knot, by master weavers trained in Iran's centuries-old tradition of carpet making. Using the asymmetrical Persian knot (senneh), a single rug can take anywhere from six months to several years to complete, depending on its size and knot density. This slow, deliberate process is what gives each piece its character. Subtle variations in tension, dye batch and motif rendering are not flaws — they are the fingerprint of the weaver and the guarantee that the rug in front of you is unlike any other.

Persian rugs are built on centuries of material knowledge. The pile is typically hand-spun wool from high-altitude sheep, prized for its lanolin content and resilience under foot, often accented with mulberry silk for luminous highlights on finer pieces. The foundation is usually cotton or silk, chosen for its dimensional stability. This particular piece combines a Wool pile on a Wool foundation. Traditional dyes — madder root for reds, indigo for blues, walnut hulls for browns — age gracefully, softening over decades rather than fading.

Cared for properly, a hand-knotted Persian rug lasts for generations — most antique pieces in this collection are already 60 to 120 years old. Vacuum gently without a beater bar, rotate the rug every six months to even out wear, keep it out of prolonged direct sunlight, and have it professionally washed every five to seven years. Every piece at Rugbloom is sourced directly from family workshops and co-operatives that pay fair wages and strictly exclude child labour. Buying a Rugbloom rug supports the weavers whose hands made it and the tradition that trained them.